As the Ofcom said 91% of
adults watched their main TV set once a week - up from 88% in 2002 - but their
attention may be distracted. It doesn’t mean the popularity of TV is
recovered. More and more people tend
to use laptops and mobile devices, when they are watching TV. Marshall McLuhan
pointed that television as a cool media which is low in information intensity
and high in audience participation. It is a one-way broadcast. When people
receive the information, they usually feel tired and weary. For this reason,
they would like to be able to watch TV whilst using smartphones and tablets.
Such as texting friends, playing games, using social network, even
watching other content shows. It is still hard to increase the attention of
audiences, even though many TV programs have the text-message interactive
sessions, for example, the “America Idol” incorporated interviews with judges
and text-message voting.
Meanwhile,
television won’t transform into ‘hot media’, due to the interference of
text-message. It’s needed to use a variety of sensory analysis, interpretation
by audience. TV communication only can be a auxiliary function which can not
instead of chatting online. In my opinion, in order to improve the audience’s
attention, it is still should focus on the content of television program.
BBC News :Living room TV is
'making a comeback', says Ofcom
Link:
http://www.bbc.co.uk/news/technology-23521277
